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詳細資料ISBN：9781292153773 叢書系列：管理資訊系統 規格：平裝 / 528頁 / 普通級/ 單色印刷 / 12版 出版地：台灣 內容簡介 ESSENTIALS OF MIS TAKES AN IN-DEPTH LOOK AT HOW TODAY'S BUSINESSES USE INFORMATION TECHNOLOGIES AND SYSTEMS TO ACHIEVE CORPORATE OBJECTIVES. CURRENT REAL-WORLD BUSINESS CASES ILLUSTRATE HOW COMPANIES HAVE IDENTIFIED AND ULTIMATELY SOLVED KEY BUSINESS CHALLENGES USING INFORMATION SYSTEMS AND TECHNOLOGIES. THROUGH THE USE OF ESSENTIALS OF MIS, STUDENTS WILL BE ABLE TO PARTICIPATE IN, AND EVEN LEAD, MANAGEMENT DISCUSSIONS OF INFORMATION SYSTEMS FOR A FIRM. PART OF A COMPLETE LEARNING PACKAGE THAT INCLUDES THE CORE TEXT AND EXTENSIVE SUPPLEMENTAL ONLINE MATERIALS, THE CORE BOOK CONSISTS OF TWELVE CHAPTERS WITH HANDS-ON PROJECTS (INCLUDING VIDEO CASE STUDIES AND INSTRUCTIONAL VIDEO PACKAGES) COVERING THE MOST ESSENTIAL TOPICS IN MIS. THE TWELFTH EDITION CONTINUES TO BE AUTHORITATIVE, BUT IS NOW MORE CUSTOMIZABLE, FLEXIBLE, AND GEARED TO MEETING THE NEEDS OF DIFFERENT INSTRUCTORS, WITH MANY OF ITS LEARNING TOOLS NOW AVAILABLE IN DIGITAL FORM. |
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